How Being Vulnerable Will Make You A Better Designer - Empathy in Design

Sep 13, 2017 · Eindhoven, Netherlands

We create things for other people. When we feel what others are feeling, we understand them and connect much more deeply than with just market research or personas. Empathy allows us to forge these deep connections by understanding people on a personal level.

Empathy helps us understand people’s emotions and helps us create things that people fall in love with. In this workshop, we’ll discuss why empathy is important and practice techniques you can use immediately to help yourself and others feel empathy.

About the host
A 15-year UX veteran, Brian Pagán (NL) is Founder and Mentor at The Greatness Studio.

Formerly at Philips Design, he holds a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. His main interests are Empathy for Design, Persuasive Design, mHealth, & the Internet of Things.

His mission is to build a more compassionate world through Emotion, Empathy, & Ethics. As an actor, he’s bringing tools from theatre & film into the practices of product development. He loves giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.

This event is limited to 30 participants.

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