Growth Engineering (Speakers: Airbnb, Twitter, Pinterest)

May 2, 2018 · San Francisco, United States of America

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Schedule:
6:30 - 7pm: Drinks & networking
7pm: Doors close, so make sure to arrive early!
7pm - 8pm: Three talks from Airbnb, Twitter, and Pinterest
8pm - 9pm: More drinks & networking

Paid growth @ Airbnb

In this talk, we discuss about various channels and techniques used towards paid marketing at Airbnb as well as the underlying challenges around data/machine learning and attribution

Speaker: Ganesh Venkataraman leads guest growth engineering at Airbnb. Previously he worked at LinkedIn where he led careers relevance (job search, recommendations and statistical insights on salary). He has over 20 publications/tutorials/talks in leading conferences including SIGKDD, SIGIR, CIKM, SODA etc. He also has filed 16 patents in areas related to search and machine learning

Onboarding Component Framework @ Twitter

In this talk we will cover Twitter’s Onboarding Component Framework which allows backend systems to construct personalizable signup flows using generic client-side components. This talk will discuss the infrastructure, experiments and learnings from building this system.

Speaker: Michael Lin is an infrastructure engineer on the Onboarding Team at Twitter. During his 4 year tenure at Twitter, he has also worked on account security, anti-spam, and ads infrastructure. Michael is a graduate of the University of Toronto.

Keeping Your Resurrected Users Out of the Graveyard @ Pinterest

Pinterest has millions of dormant users that resurrect each week, but often times they just churn back out. This talk will cover how Pinterest built out a strategy to classify, measure impact and ultimately increase our resurrected user retention.

Speaker: Allan Blair is a full-stack engineer on the Engagement Growth team at Pinterest.

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