Topic: "Optimizing Mobile Ad Creative on Facebook"
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Maor is the co-founder of Robotix Media, a technology that optimizes Facebook mobile user acquisition efforts.
App adverting on Facebook could be very complex as there are endless targeting combinations, product changes, and creative challenges. Maor, CEO of Robotix Media, will review strategies on how to combat these issues and what technologies you can use to improve your Facebook ad performance.
Maor will give insights from Facebook campaigns, and best practices for mobile advertising on Facebook & Instagram. He will also discuss why for most mobile developers, FB should be the go to market platform to advertise on, and how advertising on Facebook changes over time.
Most companies spend most of their budgets and time on developing the best app they can and consider advertising a separate or secondary stage of the product cycle. Maor will discuss how advertising early on Facebook can help early on with bug squashing, app flow optimization, and product market fit.
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