In part 2 or our 3-part series of Lunch & Learn classes on Social Analytics we'll take a deep dive into Google Analytics. The free analytics service from Google has become the analytics of choice for most websites and it is a rich source of data you can use to enhance your social and digital campaigns. At this session you'll learn how to sort throught the data and interpet it in a way that can improve your business. Tickets are free to paid-up members of SMAMi, $10 for everyone else. Seating is limited.
About the speaker: Nicole Bullock is an SEO, social media and content strategist for the automotive industry in Detroit. For the past 7 years, she has focused her career on organic search, online reputation management, social media and targeted content campaigns to empower brands with knowledge to improve their visibility in the search engine results pages. When she isn’t tied to her computer, she spends her time traveling, singing karaoke, attending and speaking at conferences, and winning at trivia nights.
There is a food pop-up at TechTown that day where you can purchase a lunch or you can bring your own. Special thanks to our sponsor for this event, TechTown Detroit, for providing a wonderful setting for this year's lunch & learn program.