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From mass communication to personal dialogues: Personalization 2.0

Feb 28, 2019 · Helsinki, Finland

We are all unique, new channels and change in customer behavior result in a need to deliver a coherent experience across channels. Yet most digital experience are static and does not live up to new experience).

The growing need for personalization to stay relevant is increasing, but to manage thousands and thousands of interaction sis not easy. Welcome to the era of hyper personalization!

Join us in this seminar and you will among other things learn:

-How to create a business case of investing in personalization
-How to get started and prioritize personalization initiatives
-Examples of different personalization techniques you can start using already today

We will also showcase how Episerver Personalization works, powered by AI in both web, e-commerce and email.

AGENDA

08.30 - 09.00: Breakfast and registration
09.00 - 09.45: How to create a business case for personalisation
09.45 - 10.15: Showcase of different personalisation tactics
10.15 - 10.30: Questions

For those who would like to stay and discuss how personalisation can be applied in your business, or go deeper into how to set up personalisation, you will have a chance to do so after the seminar.

SPEAKERS


Mårten Bokedal, Senior Manager Marketing Nordics



Petri Isola, Solution Architect, Episerver

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