From Business Opportunity to Backlog (or where do user stories come from?)

May 14, 2018 · Ultimo, Australia

* Please note the change of date and venue. Please RSVP here for the revised session. *

We're delighted to have Nick Coster of Brainmates bringing to the SSUG meetup his deep expertise in Product Management to help you raise your Product Ownership game. You will leave Nick's session with practical tools for going from business case to backlog in a way that gets us out of the building and validating hypotheses with real customers.

From Business Opportunity to Backlog (or where do user stories come from?)

Agile and Scrum can be an excellent way to deliver “value” faster to the market whilst adapting to change. The product backlog is a list of user stories, prioritised by decreasing business and customer “value”. But where does the idea of “value” come from in the first place, and how can we make sure, as Product Managers and Product Owners that we are consistently getting it delivered?

1) Most business opportunities imply a solution to a customer problem, yet don’t necessarily provide enough information to develop a full product?
2) Agile / Scrum requires that the Product Owner take this business opportunity and break it down into smaller, prioritised user stories that will facilitate a conversation with development teams.
3) The product backlog is a list of these user stories, prioritized by decreasing business and customer value.
4) What is not always clear is how “value” was attributed to these stories in the first place. Using the Brainmates Idea Pad we will re-frame the way that we look at user stories to ensure that we are solving the customer problems that will deliver the highest value to the customer and the business.

About Nick

Nick Coster is a co-founder of Brainmates, Australia’s only dedicated Product Management training and consulting business. Nick is passionate about the benefits of putting the customer before the technology and building products and services that delight the buyer and the user. Since 1996 and prior to starting Brainmates, Nick Product managed and developed products with Telstra BigPond, Excite@Home, Optus, Westpac and eBay. While training and consulting at Brainmates he consulted and trained clients whose products include legal accounting software, implantable medical devices, fashion, personal training, pay TV services and financial services, and many more.

What to bring

Just yourself and a curious mind.
Pizza and drinks will be served during networking time from 5:30pm.

Important to know

Capacity is limited. Please ensure that your full name is on your Meetup profile as this is required to accord with the venue's security policy.


Thanks very much to hosts Wargaming including Stefano Martincigh and Daniel Law as well as Catherine Hyams for making this happen.

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