Design Thinking Deep Dive - Episode 1 - Understanding and Empathy

Feb 3, 2022 · Johannesburg, South Africa

Design Thinking is a human-centred approach to creative problem solving and innovation that places the user or customer at the centre. It is a non-linear, iterative, "doing" process that delivers solutions that meet the wants and needs of people and the jobs they are trying to get done, in a way that is technologically and organisationally feasible while creating sustainable value for the business.

Design Thinking is a key business tool for established organisations (of all sizes) and start-ups. By adopting this problem-focussed methodology, you are able to assess and understand the problem(s) at hand, and arrive at innovative human-centred solutions, while continuously gaining buy-in from key stakeholders.

Over the next couple of months, we’ll go back to basics and explore Design Thinking in detail. Each month we will focus on one or two of the Design Thinking phases, discussing methods, tools, experiences and lessons learnt (and whatever else comes up).

This month we're going to start with an introduction to Design Thinking (a short video or presentation) and then dig into the Understand/ Empathize phase, emphasising how to build empathy and better understand people we are designing for.

Who is this session suitable for?
- Anyone who wants to broaden their problem-solving skills
- Corporate professionals and start-up founders interested in methodologies to deliver customer-centric solutions
- UX and Agile practitioners who want to understand the connection between UX, Agile and Design Thinking
- Anyone curious about Design Thinking.

Bring your experience and knowledge and be prepared to engage in a highly experiential workshop, meet a diverse collection of fellow Design Thinkers (of all levels), and learn tools you can use to help make your world more human-centred!

Event organizers
  • Design Thinking Johannesburg Meetup

    Calling all design thinkers in Johannesburg. We want to bring people who are involved with any aspect of the Design Thinking value chain to network, engage, share experiences, and learn together to enrich our experience and advance the practice of design thinking. We may even collaborate on projects together! For those who are curious and intrigued to learn what this is all about... Design thinking, a framework that was pioneered by IDEO, enables people to create solutions to address complex problems by em

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