Etsy Code as Craft: Moving Fast at Scale

Mar 12 - 13, 2011 · Austin, United States of America
In January, Etsy served over a billion page views and sellers collectively sold over $33 million of goods on the site.  We also deployed the site to production 517 times with changes from over 70 unique individuals. Small, rapid changes are the key to faster release cycles, flexibility, better morale, and better uptime.
We've written about how we do it on Etsy's engineering blog, Code as Craft, but we've never explained it all in one place, in person, with free beer.  That's about to change!
From 4-6pm on Saturday, March 12, key members of the Etsy engineering team, along with special surprise guests, will offer a series of small rapid talks providing a fast-paced and intensive overview of tools, processes, and cultural practices that make moving fast easy.
Come catch a conference worth of tech talks, parties, and hallway conversations in two hours (and only three blocks from the convention center).
Talks include:

"Scaling Startups" (Chad Dickerson, CTO)
"Continuous Deployment:  the Why and How" (Kellan Elliott-McCrea, VP of Engineering)
"Deployinator: Etsy's Deployment Tool" (Erik Kastner, Software Engineer, Developer Tools)
"Metrics-Driven Development" (Mike Brittain, Lead, Core Platform)

After the talks end at 6pm, stay for drinks and bands for the rest of the night!  Members of the Etsy engineering team will be hanging out.
For other events and to get the low-down on all the DIY goodness in the Etsy space throughout the weekend, check out our Facebook page, read the Etsy blog post about SXSW, or look below!


Noon-4pm: Crafting, screenprinting, mingling, and more.
4-6PM: Etsy Code as Craft: Moving Fast at Scale (the page you're on now!)
6-8PM: Online/Offline: A Meetup for Social Media + Community Managers, hosted by Etsy,, Google, and #CMMeetup (RSVP here:
8PM-close: Live performances by Neighbors ( and the Black Angels (


Noon-1pm: Stop by for our Etsy-approved hangover kits and come chat with the Etsy team.
1-4pm: Handmade Music Craft Session & live performance.
5pm: DIY Panel with KnittaPlease, Burdastyle, Threadless, and Spoonflower.
7pm: Live performance by Quintron and Ms. Pussycat (
9pm: BurdaStyle DIY Fashion Show (
10pm-close: Live performance by DJ Rana June (

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