Conducting ethnographic research can be tricky. All kinds of barriers can exist from misunderstandings of what ethnography is by stakeholders to confusion by recruiters and participants. On site there are other challenges that occur, especially in business settings. Throughout the years we have encountered many challenges and developed some best practices. This presentation shares the lessons learned and gives tips on planning and pre-work, method, onsite challenges, analysis and reporting of results.
Presented by Christy Harper.
• 6:30-7:00 PM: Welcome and Networking
• 7:00-8:00 PM: Talk
About Our Speaker
Christy is the co-owner and a principal researcher for End to End User Research. Prior to that, she spent 16 years as Compaq and HP. At HP, she created and managed the HF/UX research team for personal systems. Her most recent HP role focused on driving HF as an end to end process and managing strategic research efforts for future technologies and products. Christy’s area of expertise is ethnographic research and human factors research applied to new product design.
Use the parking garage at 3200 Main St., across the street from the HCC building. Park in any parking spot marked “Visitor” on levels 2, 7 or above. Parking is free after hours, even if you need to take a parking ticket to enter the garage.
Entering the building
Take the parking garage elevators to Level 3. Use the sky bridge to walk to 3100 Main. Once in the lobby, pass the guard desk and look for the elevators. Take any elevator on the right-hand side to get to the 10th floor where the event is being held. Someone will be there to greet you. Please note that you must use the sky bridge to enter the building, you cannot from the first floor.