How to automate your marketing on a 'slimmer' budget
It's all about automation nowadays. Find the right tools, connect them together, monitor and optimize and you'll be able to do the work of 3 marketers. The leads will more or less arrive and self-nurture, move themselves along the pipeline and land directly with the right sales person who will effortlessly close the deal. Sound familiar?
Marketing automation is critical to your company's growth (and marketing sanity) however, without a strategy, finding the right recipe for your startup can be a demanding task.
We'll have 3 speakers with different takes on the matter:
Amit Lavi - Recipes for Startup marketing success
I run lead gen and mobile campaigns on behalf of customers at my agency, Marketing Envy, day in, day out. I test many many tools when they are launched and collect pet favorites that simply get the job done. At the end of the day, we all want better results for less money and even less energy invested.
This is what led us to create recipes for marketing success.... on a very lean budget. Four recipes on how to get the best results from social and content, B2B lead generation, mobile campaigns and, how to automate them so that we work less hard.
Why are we moving to Hubspot only now?
The Appsflyer marketing automation story.
will share his day to day toolkit and learning resources including some real case studies focusing on automation and pet love tools such as, BuzzSumo and Oktopost and Serpbook.
Amit Lavi is the CEO and Co-founder of Marketing Envy, a marketing agency that specializes in breaking new ground for startup customers. He formerly worked for both Google and Facebook in Dublin, Ireland, and is a Mentor with the Microsoft Accelerator and Google Launchpad. Amit has an MSc from the London School of Economics and when not on Facebook "for work", loves reading and watching anything Sci-Fi.
Ran Avrahamy is Managing a complicated relationship with mobile. Loves being an entrepreneur - Hates the word entrepreneur. Now Heading the marketing for AppsFlyer - the leading Mobile Advertising Measurement Platform. Before joining AppsFlyer, Ran co-founded Scringo, empowering native apps with social & communication capabilities, and worked in various marketing & business development roles, helping startups grow.
Avishai Bitton is the Marketing Director at Imonomy and consults Internet startups on growth and SEOstrategies. When not in workaholic mode he enjoys playing competitive gaming, blogging and practicing his Yoda impression. You can contact him any time of day as he hates the concept of sleeping and his motto is: Get Shit Done.
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