Learn how to build motivating and intuitive websites, apps, and campaigns by mastering digital psychology and emotional design.
Combine the super early bird with any qualifying promo code.
2-4 Dec 2019 (3-days)
Over 3 days, you’ll learn how to translate psychological strategy into highly engaging websites, apps and campaigns. You'll learn over 50 behavior change principles, psychological design patterns, and go step-by-step through the behavioral design process. You’ll gain experience translating psychology into creative inspiration, and into standard industry tools for digital strategy, UXD, interactive design, editorial and more.
By the end of this class, you'll be ready to run behavioral design processes and use psychology in a wide range of digital media.
This is our most popular course and the one we recommend as a starting point for most people.
5-6 Dec 2019 (2-days)
Over 2 days, you'll gain deep insight into the emotions that drive online behavior while learning how to build technologies that inspire and motivate users. You'll learn the neuroscience of user perception, cognition, and behavior. Next, you'll go on a deep dive into human emotion, covering the full spectrum of emotions that shape how users think, feel, and behave online.
You’ll learn how to build for emotion with deeper insight using standard industry tools for digital strategy, creative design, UXD, editorial and more.
You can take this workshop at any time, and while there are no formal prerequisites, you’ll get more out of it if you complete DBC first.
We've spent years translating online behavioral science into a format that is intuitive, practical, and fun. We apply psychology to teach psychology using:
We recommend DBC as the starting point for most students. However, if you only have time for one and/or can't make up your mind which one, check out our page to help people decide.
If you wish to bring a project to class, you'll leave with psychology-inspired specs and prototypes. In DBC, you'll learn the behavioral design process while building a behavior change product or campaign. In EDP you'll give it charm and fine-tune it with an emotionally intelligent polish.
You'll get a suite of educational resources and a step-by-step behavioral design workbook. Across both classes, your training kit includes training guides, reference manuals, behavioral design workbooks, the wireframing kit and cheat sheets.
You will receive a certificate of completion for each course you attend. If you wish to upgrade your qualifications, your ticket also includes 2 free attempts to write the test for these certifications:
To ensure a beneficial learning environment, we limit the class size to a manageable number of participants. For this reason, we recommend that you reserve your spot as soon as possible. If our workshop sells out, join our waitlist.
We’re so confident you’ll love our workshop that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.
Our classes run from 9:00 am – 5:00 pm, with an hour for lunch and two 15-min breaks in the morning and afternoon. We don't supply lunch to keep our prices modest and to get our participants out of the room for a proper break. You'll need a smartphone if you'd like to join the group polls.
If you can't make our classroom training, we also offer these courses online. Learn about our online training here. Contact us if you wish to blend classroom with online training.
We understand that institutional policies and unknown online payment failures can make it difficult for you to order your tickets online. If you experience any complications or the systems fail for no apparent reason, contact us. We'll send an alternative payment gateway or option. We’re happy to help.
This class is subject to AlterSpark’s guarantees and conditions.
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