Developing Technologies for the Driverless Car Commute (Workshop)

Mar 16 - 17, 2017 · New York, United States of America


"Automated Vehicles could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment. The time saved by commuters every day might add up globally to a mind-blowing one billion hours—equivalent to twice the time it took to build the Great Pyramid of Giza. It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car." -- McKinsey & Company

JOIN US for this special workshop, with guest presenters Kota Kobayashi, Digital Product Designer at ustwo (our awesome sponsor for this workshop), and Jabari Bell, Product Engineer at ustwo, as we explore what the driverless car commute of the future will be and the potential solutions that will power the activities and engagement we experience in the driverless car cockpit. We will cover design, technology, entertainment and content creation, marketing, advertising, communication, and more.

How are companies designing the interior of driverless cars today for the passenger experience of tomorrow?

• What opportunities are there now, and in the near-future, for entrepreneurs and investors in this space?

• How will we be connected to driverless cars through our mobile and home devices?

• And how will the entertainment industry, brands, marketers and advertisers jockey for our attention and dollars during our driverless commutes?

Among a ton of other cool things, the ustwo auto team explores user experience in the automotive space with client engagements and their own research and experimental projects, building services and products around the connected car. Read more about their innovative work in this space HERE.


Kota Kobayashi, Digital Product Designer at ustwo.

Kota (@kotakobayashi) is a Digital Product Designer at ustwo. He continually dabbles with the latest technology, exploring how to connect it with humans on both a functional and emotional level. In the past year, he has been co-leading the ustwo Auto team, which explores user experience in the automotive and mobility space through client engagements. Some ustwo Auto partners include FordJaguar Land Rover, and several others across the globe. ustwo Auto also conducts their own research and experimental projects.

Kota is interested in the increasing level of inclusivity and environmental sustainability, which will be brought by this transformation in the auto industry.  During his time at ustwo, he has worked on innovative projects such as Google Cardboard Design Lab, Sonos’ digital product rebrand, and Android Wear watch faces. In his spare time, he’s founded a charity beer brand called Ippon Matsu Beer, which helps support small businesses in Japan affected by natural disasters.

Jabari Bell, Product Engineer at ustwo 

Jabari (@jabaribell) is a Product Engineer at ustwo who has a taste for design and flair for the written word. Jabari grew up in a house where discussions of furniture “form vs function” were commonplace at the dinner table. His father was an Art Director for an advertising company, and his mother an Assistant Director in television who required him to read show scripts at a very young age.

While Jabari excelled at the arts at home, he also had a keen interest for the sciences and got his BS in Computer Science. After a brief stint at an engineering company just out of school, Jabari spent a large part of his career creating immersive award winning web experiences for brands such as AT&T, Starwood Hotels, and FedEx.  Jabari found a marriage between his interests in the arts and sciences in advertising.

After spending 2 years traveling the world and living in cities such as Tokyo and Rio de Janeiro, Jabari returned to New York City determined to get into the emergent mobile scene. He has since worked for a number of startups such as Paperless Post focusing primarily on iOS engineering and is extremely excited about emergent technologies such as machine learning, conversational interfaces, and automated cars. In his spare time he enjoys practicing Muay Thai, playing Overwatch, and mentoring young technologists.


ustwo is a global, independent design and development studio, building defining digital products, services and businesses. It partners with the world's leading brands on projects ranging from apps and interfaces to service design. Across its four studios, ustwo is highly interested in the future of mobility, and has a team dedicated to researching and exploring the possibilities that innovations in this space have to offer. You can learn more about ustwo Auto and their work at

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