Designing Your Personal Brand: How to Stand Out in a Crowded UX Market

Apr 13, 2022 · McLean, United States of America

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How do you tell the world who you are?

I’m sure all of us spend countless hours trying to learn as much as possible about UX Design, research, accessibility, design thinking, and countless other topics…but are you spending enough time to learn about yourself?

In this talk I will:

1. Dispel myths about what we all might THINK a personal brand
2. Reveal what a personal brand ACTUALLY is
3. Explain why having a concrete, consistent and persuasive personal brand gives you a competitive edge
4. Walkthrough a step-by-step approach to start crafting your own personal brand and get you noticed

Cheers to a new “YOU” in 2022!

Over the last 18+ years, Rajeev has worked in a variety of roles spanning software engineering, sales, marketing and most recently in field of user experience. From 2013 onwards, he has focused his efforts in the growing field of UX, helping organizations of all sizes creatively solve complex problems in the digital space. Currently, he works as Research Lead at Capital One in their Small Business Banking division. He received his B.S. in Computer Science from Georgetown University and his M.S. in Human Factors in Information Design from Bentley University.

He also teaches UX Design at Georgetown University in their DMC (Design, Management, and Comms) Masters Program and has his own company Shift UX that helps new designers and researchers break into the field of UX through understanding the foundations of the field and guiding them towards a customized portfolio that gets them noticed in the job market.

If he’s not doing any one of the things above, he stays busy with his wife, 2 kids, 2 dogs, and tries to enjoy movie nights once a week!

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