Designing with Machine Learning (2 Talks) - hosted by booking.com

Apr 25, 2018 · Tel Aviv-Yafo, Israel

This evening is dedicated to Designing with Machine Learning, 2 Talks hosted by booking.com. We will learn about Machine Learning, Deep Learning and how they are affecting the future of design and technology.

We are honored to host speakers Maria Klokner a Senior Designer for Booking.com based in Amsterdam and Dr. Eyal Gruss, a machine learning researcher, consultant, entrepreneur and lecturer.

1 == Designing for Context with Machine Learning ==
Everything is about AI lately, but what does that mean for designers? In this talk, you will understand what a Machine Learning model is, and see why design and data science are more similar than we think. The chance to design for 43 different languages and 200+ countries comes with the challenge of balancing a lot of information per pixel. Booking.com gets millions of users every day with different needs and goals, and designers need to understand how to best approach them without bringing more complexity to the product. The difference between designing for everyone and designing for context is in the understanding of who your customers are, their intent with your product and what can we do to anticipate their needs without disrupting the experience. How does Booking.com use design to best leverage Machine Learning?

Maria Klokner is a Senior Designer for Booking.com based in Amsterdam since 2014. From an island in the south of Brazil, she has 10 years of experience in the UX world, 6 of them working next to data scientists to use Machine Learning as a tool to empower design. Maria strongly believes that empathy is the glue between data and a good user experience, and that the potential of those two roles working together is yet to be unfold.

2 == A Shallow Introduction to Deep Learning ==
In recent years, deep learning is leading the forefront of machine learning and artificial intelligence. I will explain what are machine learning and deep learning, why are they so interesting and what is happening now. I will review the latest state-of-the-art applications of deep learning in computer vision, design, creativity and art.

Dr. Eyal Gruss is a machine learning researcher, consultant, entrepreneur and lecturer. He is a Talpiot graduate and did his PhD in theoretical physics. He is also a digital artist, creating interactive installations and computer generated art.

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