Il workshop si terrà in lingua italiana, in assenza di partecipanti di lingua straniera.
The workshop aims at highlighting the potential of infographic thinking as modality to approach and interpret reality: not only limited to the traditional graphic design disciplines, today infographic is able to translate a complex issue into an effective and recognizable visual form, producing new knowledge and revealing new meanings.
OBJECTIVES:The course aims to strengthen the capacity:- TO UNDERSTAND the evolution of the visual communication languages, from the origin until nowadays increasing quantity and complexity of data and information produced- TO DEVELOP a whole ‘infographic project’, approaching the various process phases critically and properly, from the initial access to data, their understanding, manipulation, interpretation until the final communication by using the appropriate visual representation- TO CONCEIVE infographic as a process of visual production able to generate knowledge and better understanding of reality
- TO REALIZE how infographics have wide ranging applications beyond news dissemination, in several other domains such as scientific visualization, product design, education, information technology, business communication and entertainmentCONTENTS:The course aims at highlighting the potential of INFOGRAPHIC THINKING as modality to approach and interpret reality: not only limited to the traditional graphic design disciplines, today infographic is able to translate a complex issue into an effective and recognizable visual form, producing new knowledge and revealing new meanings.The DIDACTIC STRUCTURE of the course reproduces the process to create an infographic, providing participants with the needed theoretical background and practical skills. Day by day, the different project phases will be approached through the direct project experience: starting from the extraction, selection and interpretation of data until the organization of the contents into the most effective visual form, able to combine simplicity and complexity of the communication. For each project phase, the related conceptual basis will be investigated and practical guidelines will be provided; professionals specialized on specific project aspects will be invited in order to relate theirexperience and works. In terms of TOOLS and languages, not only the common data collecting methodologies and traditional representation practices will be presented but also the latest technologies and applications to record and visualize data will be introduced.
Workshop participants will be divided into small groups and under Franchi’s guidance, produce an infographic for a given topic to be announced at the workshop. Similar to the other workshops, one final infographic will be chosen and collaboratively developed further into a feature story.
Refreshments and light lunch will be served throughout the days.An aperitif will be served on the roof garden of the venue at the end of the workshop.
Availability: 20 seats only.
See the complete Infographic Thinking workshop factsheet
Designer Art Director, @ IL Magazine / Il Sole 24 Ore Journalist, Professor. Author “Design News”
Since 2008, Francesco is the Art Director at IL, the monthly magazine of Il Sole 24 ORE. Before that, he worked for five years as a senior designer at Leftloft, a Milan based design studio, dealing with communication design, editorial projects and infographics.
He holds a Bachelor in Industrial Design from Politecnico di Milano, where he graduated in 2004. In 2005, he took specialized classes in Communication Design at the London Metropolitan University. In 2007, Francesco graduated cum laude at Politecnico di Milano, where he gained a Master degree in Industrial Design. His thesis focuses on newspaper design, and suggests a new design paradigm for the redesign of a newspaper.
Professional journalist since 2010. Contract professor at IUAV University of Venice and visiting professor at Domus Academy, IED Milan, IED Barcelona, Università Cattolica di Milano and Politecnico di Milano. Member of The Society of Publication Designer and professional member of AIAP, the Italian Council of Communication Design.
LinkedIn: Francesco Franchi