Designing for behaviour (guest speaker from New York and Anne Christensen)

Nov 15, 2017 · København, Denmark

This time around we wanted to invite everyone to a meetup / workshop at Tradeshift to talk about behaviour and UX. We have two exciting speakers that are experts from the field with us who will be running a more interactive meetup.

Niral Parekh is Director for UX Strategy and Design in Nickelodeon in New York, Times Square. He works with design for kids and includes kids in the product development. Niral is going to talk about:

• Reflections in relation to: Behavior change (one time) and Transformation (pattern) 

• Involvement of children in digital product development – and examples where children ended up contributing to the final product

Anne-Kathrine Kjær Christensen is a Customer Experience Consultant and owner of Specifii. Anne helps companies get more customer insight and improve the customer experience. Clients are Telenor,, DFDS etc. Anne is going to talk about: 

- Digital behavior change/Persuasive Technology and strategies from psychology and neuro science. The focus will be from a product designer perspective. She will be starting a process to develop a UX game with a gaming company and is looking for participants to join a panel of testers for it.


18:00 Welcome

18:30 Pizzas & Beers

18:45 News from the community group

19:00 Anne-Kathrine Kjær Christensen, Customer Experience Consultant, Owner of Specifii 

19:30 Niral Parekh, Director of User Experience Design, Nickelodeon, New York

20:00 Design battle

21:30 Say bye bye or stick around for a beer

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