What is a design sprint? Even though the word sprint is familiar, a design sprint does not resemble a development sprint. A design sprint is a user-focused, creative undertaking that helps you ensure you are creating a valuable product for your customers. Design sprints are powerful when used before development begins.
This session will introduce attendees to the five-day design sprint process developed and popularized by Google Ventures. Gitta will describe how teams can use this process to arrive at a user-validated, shared understanding of a product or service, before it is built. In addition to describing design sprint activities using real-world examples, Gitta will provide insight into the design thinking principles that make design sprints effective.
Participants will engage in small group exercises to gain firsthand design sprint / design thinking experience.
This session will be of specific interest to product owners and business people who can benefit from design approaches to defining a product’s UX, features and functions. If you are a scrum master or other dev team member, this session will explain how design techniques can help ensure you are building the right thing for your customers.
OUR SPEAKER: Gitta Salomon is a pioneer in User Experience (UX) Design. After studying at the MIT Media Lab and working at Apple and IDEO, she founded Swim, a San Francisco-based UX consultancy that assists startups and Fortune 500 companies alike. Over the years, Swim’s product design work has ranged across many domains, including consumer, enterprise, aviation and medical. Clients include GoPro, Gap, Metromile, Neuropace, Boeing, and Nike.
Gitta has taught at San Francisco State University, the University of San Francisco and the Royal College of Art in London. In addition to undertaking design work, she currently advises product managers on UX strategy and speaks at startup accelerators about how to use design thinking techniques.
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