dd:IMPACT Conference "Groundswell: The Next Wave of Content" Presented by Digital DUMBO

May 30 - 31, 2013 · Brooklyn, United States of America
dd:IMPACT Conference "Groundswell: The Next Wave of Content" Presented by Digital DUMBO
dd:IMPACT is a half-day, bi-annual conference created by Digital DUMBO showcasing digital innovation that fundamentally disrupts, evolves and advances business and culture.
At the first dd:IMPACT of 2013, "Groundswell: The Next Wave of Content," we'll explore how the most successful companies and brands in the world are using content and platforms to spark movements and increase their bottom lines.
We'll examine how content allows creatives to work more closely with digital teams to create new products, partnerships, and businesses through the next wave of campaigns, experiential activations, curators, storytelling, media formats, platforms, and more.
The panel discussions will feature industry leaders from brands like The New York Times, VICE/Virtue, The Onion, MINI USA, Pulse, Digg, R/GA, Artsy, Cowbird, Narratively, Fohr Card, and more!
 
Official After Party Sponsored by Pepsi Labs
Official After Party Featuring music from MICK (formerly DJ Mick Boogie).

 
Event Sponsors


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Product Partners
     

Galapagos Art Space

 
Conference Format
dd:IMPACT will be a four-session series exploring Campaigns, Curators, Storytelling, Media Formats & Platforms. Each session will be a 30-minute long, moderated panel discussion. The conference will be followed by a two hour After Party Presented by PepsiLabs featuring music from MICK (formerly Mick Boogie).
Join us on May 30th at Galapagos Art Space in Dumbo!
Please find the full schedule and confirmed panelists below.
 
Schedule
1:00 - Arrival & Check-In

1:30 - Opening Keynote

2-2:45 - The Next Wave of Campaigns
2:50-3:35 - The Next Wave of Curators

3:35-4:05 - Break

4:10-4:55 - The Next Wave of Storytelling
5-5:45 - The Next Wave of Media Formats & Platforms

6-8:30 -  Official After Party Sponsored by PepsiLabs Featuring music from MICK (Formerly DJ Mick Boogie)


Panels & Confirmed Speakers
Panelist bios can be found on ddimpact.com
 
The Next Wave of Campaigns
Moderator: Ron Faris, Head of Brand Marketing, Virgin Mobile USA
Spencer Baim, Senior Strategist & Founder of Virtue, VICE
Nancy Dussault Smith, Vice President Marketing Communications, iRobot
Matt McDonagh, VP, National Sales, The Onion Labs
Lee Nadler, Marketing Communications Manager, MINI USA
Will Turnage, VP Technology & Invention, R/GA 

Panel Overview: 
How are the best brands and edgiest agencies leveraging tools like gameplay, animated GIFs, and other forms of digital content to push their brands’ stories (and bottom lines) further, faster? How can we work with microcontent, social platforms, music, videos and experiential activations to create engaging transmedia experiences? This session will look at ad campaigns from the past year with a focus on strategy and key trends.
 
The Next Wave of Curators
Moderator: Amanda Peyton, Co-Founder, Grand St.
Christine Kuan, Chief Curator & Director of Strategic Partnerships, Artsy
Erik Martin, GM, Reddit
James Nord, Co-Founder, Fohr Card
Hrag Vartanian, Co-Founder & Editor, Hyperallergic
 
Panel Overview:
Do we still need curators? And, if so, who are they? Marketers have appropriated the title “curator” from the art world to encapsulate a broad swath of people and activities, from “digital influencers” who have large audiences, to fire-starters who consistently produce and share niche content that’s exceptionally well-received. This panel will take a look at what curators and curating means across disciplines in the information age.
 
The Next Wave of Storytelling
Moderator: Lizzie Widdicombe, Assistant Editor, The New Yorker
Aina Abiodun, CEO, StoryCode
Annie Correal, Editorial Director, Cowbird
Charlotte Druckman, Editor, Medium
Scott Lamb, Editorial Director, Buzzfeed
Noah Rosenberg, CEO & Editor-in-Chief, Narratively
 
Panel Overview:
In this session, we’ll hear from executives behind the newest tech-driven storytelling platforms. We’ll explore how publishers, creators, and journalists are leveraging participatory media, embracing collective consciousness and employing multimedia mashups to accelerate idea sharing.
 
The Next Wave of Media Formats & Platforms
Moderator: Peter Cervieri, Director, Scribe Labs
Jordan English, SVP Brands and Agencies, Pulse
Drake Martinet, Social Editor, NowThis News
Brandon Melchior, User Experience Manager, R&D Ventures, The New York Times Company
Veronica de Souza, Community Manager, Digg

Panel Overview:
This session will explore the platform-driven news production and consumption model, and how newer platforms cater to and engage readers in today’s journalism. We’ll look at how GIFs, Vines, and Diggs impact “breaking news,” the priority of native design, and discuss how technology is evolving content monetization.
 

General Inquiries, Sponsorship & Press Contacts
Please contact us for press inquires and questions related to Digital DUMBO at press@digitaldumbo.com.

Interested in Volunteering?
Email contact@digitaldumbo.com and we'll get back to you soon!

DISCLOSURE: Tickets are non-refundable but are transferrable. Transfer requests must be made by 12 noon on May 29th.
 
About dd:IMPACT

dd:IMPACT is Digital DUMBO’s half-day bi-annual conference showcasing digital innovation that fundamentally disrupts, evolves and advances business and culture.
 
About Digital DUMBO

Digital DUMBO connects communities at the intersection of digital and culture, globally.
We're a media company that produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since expanded to Boston, London, Dallas, and Valencia, Spain.
With over 13,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
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