Data, Decisions & Designers: How data drives design decisions at

Apr 20, 2015 · Atlanta, United States of America

Representatives from will be speaking.  Food and drinks will be served.  Recruiters from will be present.  Please arrive early or plan on staying after the event to discuss job opportunities.

The program is as follows:

Edward O’ Riordan -
Designing products for everyone

Some lessons learned from a year of building products at scale.'s various products are used by many millions of users from all around the world everyday. Learn how designers at use data validated product decisions to help us create products designed for everyone in the world.

Background: Senior UX Designer at

Michel Ferreira –
You’re holding the box

Designers hold the key. That’s what we’re lead to believe in. Every day, all the magazines, all the articles tell us to believe in ourselves, trust our instincts and sell our clients and our businesses the beauty of design-led mentality. What if you could prove your instincts, ideas? Or disprove completely? Or even not know what is the effect? Would you be willing to take the jump and test to see if your instincts are really fail-proof? At, the designers explore the data available to their fullest and test their ideas at a level never seen before.


Michel has been working with design since 1997 and has had the chance of working with a variety of clients, from ground-floor start-ups to multi-national corporations all over the globe - such as, Coca-Cola, MTV, Telefonica, NBA, amongst many, many others. With a passion for testing and a drive to always learn, he now works at as a Designer where he tries to help the users through the use of design, copy, technical improvements and even workflow experimentation.

Event organizers
  • IxDA Atlanta

    IxDA Atlanta is the local chapter of the Interaction Design Association. Since 2009, we've put on design slams, socials, film screenings, UX show & tells, and hosted local and national speakers from the professional and academic communities. If you're into user experience, design, technology, strategy, or just want to learn more, we invite you to join the conversation.

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