Customer Empathy - Beyond the Basics

Nov 18, 2021 · Perth, Australia

All too often, the empathy work in design processes barely scratches the surface, and doesn't help us deliver more value for our customers. In this free online workshop, we'll take you beyond the basics of customer empathy and explore how to uncover powerful and practical insights about the people you're designing for.

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What's covered in this Skillgym?

Being able to set aside our own assumptions and focus on understanding the needs of our users or customers is a core part of human-centred design. But all too often, this work takes the form of shallow empathy exercises which don't reveal any new insights, and don't help us to deliver more value for our users.

How can we go beyond the basics and make sure our empathy work is a practical and valuable part of the design process? In this free 90-minute SkillGym session, we’ll explore some tips for taking empathy deeper, and introduce you to some practical tools you can use to open up new ways of seeing a problem through the eyes of your customers.

This session is for anyone who's ever wondered if the empathy aspect of their design work was really having the impact it should. If you want to go dig below the surface in order to truly understand the experience and motivations of the people you’re designing for, we'll see you there!

<<Please Sign Up on our Website to receive the Zoom link>>

Event organizers
  • SkillGym Perth

    We're a community of innovators, designers, and entrepreneurs passionate about exploring the future of work and the skills needed for the modern age.  Each Meetup we'll explore a new skill, tool or mindset in an experiential, hands-on format; more like a workout than a workshop. These are free, casual events for anyone interesting in keeping themselves future fit! SkillGym Perth is organised by Skills of the Modern Age.

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