Critiquing and prototyping design tools

Jun 22, 2017 · Greater London, United Kingdom

We make the tools, then it makes us. The constant iteration of IxD craftmaking involves a persistent dialogue between the maker, the tool, and the platform. And sometimes, it consumes  us — if we let it. 

In this event, we're proud to introduce Andre Jay Meissner (Jay) from Adobe XD and Iain McConchie (Konch) from the App Business to present their views and stories about prototyping and experimenting around the very tools we design with. 

In true IxDA London style, we'll raise from the dead debates around Axure and pour scorn over the firehose of new tools coming out each day, and then find out what it takes to build such a tool. Through it all, we'll press into the heart of what really matters — crafting and communicating effective design outcomes.

Tickets will be released on Wednesday 14 June at 12:00pm.

Please note that this month's event is on Thursday 22 June — we will not be running our usual last-Wednesday-of-the-month time slot.

Refunds: We only refund tickets if you cancel at least 24 hours in advance or check in with us at the event and stay to the end. We don't do this to make money (we get nothing for ourselves) but to be fair to the people that want to participate and engage in the sessions throughout the whole evening.


Tools critique — Iain McConchie, The App Business

Prototyping is an essential aspect of Interaction Design but it seems like a new prototyping tool comes out every other day. As Designers should we be investing our time on learning all these new tools or just sticking with what we know? Konch will reflect on their approach at The App Business while discussing some of the tools that have helped them with their most recent projects.

In his role as Head of Design at The App Business Konch is constantly focussed on delivering the best possible experiences for users (and the businesses) he works for. Drawing on his background working at MTV and Disney prior to TAB he always strives to respond the constraints of brief by leveraging the right blend of craft, design and technology. You can follow Konch on Twitter @imcconchie

"Assumptions prohibited" — André Jay Meissner, Adobe XD

Preliminary releases are commonly used for user testing and feedback. Typically, a beta contains most of the features while still being incomplete. But who defined that feature set? And to which extent did you just sign up for core concepts, that might be impossible to roll back at a later stage? 

This talk provides deep insights into the user-research-driven development of Adobe XD, which is a completely re-imagined and frictionless tool for UX design, combining user flow, visual design, prototyping and testing into one app. See how the XD team maps user engagement, rapid user validation, and iteration to an unparalleled release cadence that meets customer needs and business requirements. 

We’ll discuss the methodology enabling us to ship monthly, production-ready beta releases to our users, while learning and improving our design. You'll learn how the Adobe XD team left their own assumptions at the door and has fundamentally changed the way product is being designed and developed at Adobe.

Jay is a Metalhead working on Adobe XD. Prior to joining Adobe, he designed and developed complex web apps and human friendly enterprise workflows with his own software company. In his spare time Jay is building his own furniture. He runs and, a nonprofit helping to establish and promote Open Device Labs to ultimately help the web and user experience forward. Follow Jay on Twitter at

Event organizers
  • IxDA London

    The London chapter of IxDA extends the organisation's mission to "improve the human condition by advancing the discipline of Interaction Design", through community, sharing, self-organisation and contribution to the practice and development of Interaction Design. We often run events on every last Wednesday of each month on IxD topics that are at the intersection of emergent design practices, ...

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