Corporate Social Responsibility - Myth or Reality?

Jan 27, 2011 · Greater London, United Kingdom

Interest in Corporate Social Responsibility (CSR) has grown over the past 40 years. It involves companies regulating themselves and taking care of their impact on the world. However, for many companies, CSR still means creating new themes for a public relations effort, rather than a serious change in their relationships with society. In other cases, companies may take more authentic approaches to CSR, with serious efforts that donate to meaningful causes. While respectful of these approaches, we still think of them as a “bolt-on” tactic, not one deeply integrated to CSR. But the tide is turning. Increasingly, businesses realize that they need to be in harmony with their customers, government, environment, and public. Consumers, investors, and employees are more loyal to good corporate citizens, and now they have the tools to track corporate behavior. Speakers include, Tony Greenham . Tony is Head of Finance and Business at The New Economic Foundation the programme of research into reforming the financial sector and aligning the interests of society and business. He brings to this role his experience as a corporate stockbroker, commercial accountant and sustainability consultant. Prior to joining nef, Tony was working with the Transition Towns movement as a director of Transition Town Totnes and a business consultant for Transition Training and Consulting.He has a BA in Politics, Philosophy and Economics from the University of Oxford and an MSc in Environmental Assessment and Evaluation from the London School of Economics. Clare Woodcraft joined the Shell Foundation in April 2010. Previously she worked as the Regional Director of Communications for Shell in the Middle East and North Africa (MENA). She spent 16 years in MENA working in development, as a journalist and then as a communications professional. She worked in Palestine for various NGOs and wrote extensively on the issue of development in a non-sovereign nation. She then moved to work as the Finance Editor of Middle East Economic Survey, an energy journal, before joining the communications industry in the UAE. Clare was the Strategy Director for ASDA’A PR Consulting before becoming Head of Public Affairs at Visa International for Central and Eastern Europe, the Middle East and Africa.Clare holds a BA degree in Arabic and French from Salford University and an MSc in Development from the London School of Economics. David Connor is the Managing Director for 3BL Media in Europe. He has over 13 years experience in the CSR agenda and is also the Managing Director of Coethica, a UK based CSR consultancy with particular expertise in engaging small businesses. Prior to Coethica, David was responsible for the multi-award winning Community Programme at Everton Football Club and also managed the England Amputee Football Team. He has been involved at Board level for numerous non-profit organisations supporting regeneration, youth sport, affordable housing, retail, financial services and small business support. Away from CSR, David entertains his wife and son, goes out running, biking, playing golf or is escaping into films, with skydiving next on his to do list. We are grateful to MWB Business Exchange for the generous use of their premises and for their continuing support.

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