Context is king – crafting better digital experiences by Nick van der Linde

Jan 6, 2016 · Amsterdam, Netherlands

This talk will elaborate on an increasingly relevant–yet often overlooked–part of digital product design: user context. Now that we have all (sort of) mastered responsive design, our next challenge as designers and developers is creating smarter products that adapt to a user’s context.
Our speaker has been playing around with data, device sensors and customer behaviour that together help to anticipate a user’s intent, or tailor the user experience to a specific user’s context. Ultimately, these things offer exciting opportunities to create more efficient and enjoyable digital experiences.
Main topics include:
• examples of “smart” products and services
• the key ingredients of the research, discovery and design approach used at Mirabeau
• design principles for creating context-aware products
As a principal interaction designer at digital agency Mirabeau, Nick van der Linde helps clients large and small develop successful digital products and services. As a front-end-developer-turned-designer, he enjoys bridging disciplines across business, design and technology. At Mirabeau, Nick currently leads the UX team for KLM-Air France, and has previously worked with brands including ING, Vodafone, ANWB, Rabobank and others.
Jungle Minds creates digital products that deliver real value for the customers and therefore for our clients. We are 44 UX professionals - strategists, researchers, interaction designers, visual designers and front-end developers. In 2015 we created a new office space to support our open, cross-functional, agile and co-located way of working. Looking forward meeting you!
19:00  Welcome: pizza & drinks
19:30  “Context is king – crafting better digital experiences”
20:30  Drinks & networking

Registration will be opened on December 28 at 12:00
More updates and info on this page or on Twitter @AmsterdamUX

Event organizers
  • Amsterdam UX

    This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more. How we do it: through a regular mont...

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