Content Strategy for Mobile with Karen McGrane: Content in a Zombie Apocalypse

Nov 11, 2013 · Atlanta, United States of America

Content Strategy Atlanta is thrilled to present Karen McGrane, author of Content Strategy for Mobile, as our inaugural guest speaker. It is our pleasure to have IxDA Atlanta as our co-host. Come join us for a great night of content goodies!

About the presentation 
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.

We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future.

Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they're equally important.

About Karen 
For more than fifteen years, Karen has helped create more usable digital products through the power of user experience design and content strategy. She’s currently Managing Partner of Bond Art + Science and instructor of Design Management in the Interaction Design program at the School of Visual Arts.

Event schedule 
6:30-7:00 Networking (light food will be provided) 
7:00-7:15 Intro & announcements 
7:15-8:15 Presentation 
8:15-? Drinks at Ri Ra Irish Pub, 1080 Peachtree St NE, Suite 1, Atlanta, GA 30309 (located at the corner of Crescent and 12th)

Parking is free at the venue.


Cupcakes may or may not make a special appearance!

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