Confab fringe meetup: A special event featuring the Government Digital Service

Mar 19, 2013 · London, United Kingdom

To celebrate the first ever Confab London content strategy conference (25-27 March 2013 at the Mermaid), we're organising a special Confab Fringe event featuring fantastic talks about content strategy from the Government Digital Service, guest appearances from Confab speakers, and an interactive "gamestorming" activity where we’ll debate our challenges, work with people we haven’t met before, and explore solutions. It’ll be fun and we’ll learn lots.

Get your ticket now, this event will sell out.



Essential information

What: The London Content Strategy Meetup

When: Tue 19 March 2013, 6:30pm–10:00pm

Where: Google Campus, 4-5 Bonhill Street, EC2A 4BX (Shoreditch)


To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.


Our amazing speakers


For this special event we’ll feature short talks from the Government Digital Service plus guest appearances from Confab London speakers.


Neil Williams: On Her Majesty’s Digital Service


Neil Williams is Product Manager for Inside Government, the section of GOV.UK that is replacing the individual websites of all government departments, revolutionising our interactions with the state. Neil will explain how a relentless focus on user needs can give you a licence to kill thousands of redundant web pages.


Leisa Reichelt: Prototyping Content Strategy


Leisa Reichelt a leading user experience practitioner and community organiser. She left the agency and consulting world four years ago to work on finding ways to help start-ups get access to user experience consultancy, and to make some good experiences of her own. She’s presenting on the main stage at Confab London, and tonight she’ll reveal how to practise strategy through prototyping.


Gigi Griffis: Content Strategy with a World-Changing Twist


Gigi Griffis is a content strategist, branding expert, and writer with a special love for travel and tourism, strategic ad agencies, and newbie entrepreneurs. She’s from Denver and is currently travelling around the world as a freelancer. She’s here for Confab London and she’s kindly agreed to present tonight about how a passion for non-profits and ethical marketing landed her in an unexpected niche full of ethically minded for-profits, unique challenges, and projects she never expected (like a competitive analysis on Airbnb listings).


Game-storming group activity

After the talks we’ll split into small groups to discuss the presentations and share our own ideas. Each group will have a facilitator to guide the discussion and introduce a scenario for the group to work on together, culminating in an elevator pitch. You'll have a chance to debate your ideas with the speakers before we report back to the group and share what we’ve learned. Here’s what happened last time:




  • 6:30pm Arrive, grab yourself a drink.
  • 6:45pm Welcome
  • 6:50pm Neil Williams: On Her Majesty’s Digital Service
  • 7:10pm Gigi Griffis: Content Strategy with a World-Changing Twist
  • 7:25pm Break (get a drink)
  • 7:40pm Leisa Reichelt: Prototyping Content Strategy
  • 8:00pm Break (get a drink)
  • 8:10pm Moderated small group discussions (including a problem scenario to solve as a team)
  • 8:40pm Record your elevator pitch (as a team)
  • 8:50pm Report back to the group, summing up from speakers
  • 9:00pm Drinks and informal networking
  • 10:00pm Event ends



Thanks to our sponsor: GatherContent

We’re delighted to welcome the GatherContent crew to their new home in London—they've just moved down from Aberdeen. Join us in thanking them for supporting the community—and try out their fantastic service while you’re at it. There’s a free trial.


GatherContent is a simple online tool that helps you plan, structure and collaborate on website content.



Our venue: Google Campus

We’re delighted to be back at Campus, Google’s revolutionary co-working space in Shoreditch, opened in 2012 by the Chancellor of the Exchequer with the slogan, "let’s fill this town with startups". With seven floors of flexible working space, dedicated event spaces, high speed WiFi—and good coffee, of course—Campus is unique.




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