Chatbots: Conversational Design, Insights and Analytics

Chatbots: Conversational Design, Insights and Analytics

Creating engaging conversational experiences is becoming the biggest new challenge in UX/UI. But what are the benefits of these interfaces, how do you use analytics to improve the experience, and what insights can be gained?

Our two speakers will be discussing the benefits of great conversational design, how it can be used to build a customer relationship rather than a transactional exchange, and the insights that can be gained from customer data and analytics

--- Agenda ---

6:00pm - Doors open with networking and free beer, drinks and nibbles
6:20pm - Speakers start
7:15pm - Q&A Panel with the speakers
7:30pm - More networking
8:00pm - Doors Close

--- Speakers ---

• Ivan Schneiders (Product Design, UX and Behavioural Science at Leo Burnett)
- Ivan has been designing conversational experiences before it was even cool. As a behavioural scientist with a focus on technology and human experience, Ivan has both taught and researched in this area at leading universities such as UNSW, assisted research for the London School of Economics, as well as creating conversational experiences with major brands in Australia. He’ll be talking about how conversational design should be used to build relationships with customers, and how this benefits both brands and their customers.

• Mark Chatterton (Co-Founder at inGenious AI)
- Mark recently returned from presenting at Google’s Chatbase Summit (Google Analytics for chatbots), and will be sharing the insights from the event, including how to use analytics and data to improve chatbots, while also gaining a deeper level of understanding of your customers.