Changing Behavior at Scale with Advertising [Workshop] for Public Policies & B2C

Jul 17, 2017 · Berlin, Germany

How does a company or organization successfully change public perception and human behavior to adopt their products and ideas? 

Daniel Trattler the Creative Director at eobiont, a marketing communication and design agency specializing in public awareness campaigns, will share eobiont's case studies from changing smoke detector laws in Germany to creating new markets for clients by reframing concepts.

Learn to transform your ideas and value propositions into PR campaigns that leverage behavioral psychology to spread themselves (without a huge marketing budget or existing partnerships). 


Come with ideas about what you want to promote (we will provide some examples as well) and a willingness to participate to get the most out of this workshop. 



19:00 - Intro

19:10 - Case studies

19:45 - Workshop

20:15 - Pitch your new campaigns

20:30 - Closing concepts

21:00 - Networking

22:00 - End


Hi, my name is Daniel Trattler. I grew up in and around New York City. I studied mathematics at the University of Chicago and then spent the next ten years as a subversive artist in Chicago and New York. After moving to Berlin, I switched to commercial art as a graphic designer. Since 2001 I am co-founder and creative director of the marketing design and strategy agency eobiont. eobiont is specialized in public awareness, high tech, innovation and making the world a better place.





Behavioral Science Berlin Organizer

Friedolin Stockmeier - Performance Marketing Lead at CareerFoundry, with a focus conversion rate optimization.


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