CCX Sydney February 2022 Meet Up with Ben Crothers

Feb 8, 2022 · Sydney, Australia

Beyond the journey map

Hello and happy 2022 fellow CCX’ers from Kevin, Lydia, Sylvia and Eva!
We start our year of CCX Events with a very special guest appearance of
a dear friend of CCX Sydney and a true mentoring giant Ben Crothers.
Ben’s talk will be a real CX/UX/UI gift and one not to be missed.

Beyond the journey map: Using simple drawing to explore and explain the customer experience.
Journey maps are great for showing customer experience over time, plus how a product and/or organisation serves that experience. BUT, they don't help as much with exploring and explaining other essential aspects of CX, like: customer goals/JTBD, relating those goals to a value proposition, or how customers weigh up options and make decisions.

Grab a marker and paper (or your fav app and tablet) and draw along with Ben as he shows you a set of simple patterns you can use to help you and your whole team to frame (and reframe) customer needs, goals and solutions. You'll come away with at least 4 different patterns you can use (and maybe more, depending on Q&A!), as well as greater confidence in your own drawing abilities.

Ben is a visual thinker, facilitator, trainer, author, and speaker. He helps teams solve complex problems and generate winning ideas for strategy, products and services, with workshops, training, and sketching. Lots of sketching. These days, Ben heads up Bright Pilots, his own online training business. When not training or consulting, Ben enjoys pandemic-friendly pastimes such as wistfully looking through old travel photos, gardening and baking.

This event will be a rare opportunity to learn, play and discover new ways to extend your approach to Customer Experience Journey mapping.

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