*NEW LOCATION UPDATE* for Brandhackers Targeting the Mobile Shopper

Oct 17, 2011 · New York, United States of America

WE HAVE MOVED THE MEETUP TO MAXWELL'S AT 59 READE STREET (Between Broadway and Church Streets) - Near City Hall; Find Map: http://g.co/maps/afv4t

Targeting the Mobile Shopper

Mobile Marketing Strategy Lessons from the Retail Sector

With panelists from AT&T AdWorks, NBC Universal, Frank Magid Associates, MocoSpace

Wtih Amazon.com redesigning its website with mobile shoppers and tablets in mind and with the critical holiday season via Thanksgiving, Black Friday and Cyber Monday fast approaching, critical eyes will once again be looking at digital and in particular, mobile marketing effectivness. Today's consumer has a short attention-span and has become necessarily discriminating with their time. With average time on site and page views per session decreasing -while simultaneously consumers are increasing mobile browsing and social media activity via iPads, tablets and smartphones - is your business brand effectively leveraging mobile strategy, tactics and technologies to drive mobile shoppers to your website, offline store or to purchase 'in-app'?

In our next Brandhackers Oct 17th meetup "Targeting the Mobile Shopper: Mobile Marketing Strategy Lessons from the Retail Sector" we will look to this sector to uncover mobile marketing case study success learnings, failures and best practices which can be leveraged in any industry and line of business, with our panelists touching on:

  • Updated 2011 Trends in Online and Mobile Shopping
  • Leveraging Mobile Search, Display and Emerging Ad Formats
  • Leveraging Mobile Apps that Succeed in Purchase Transactions, Engagement and Direct Response
  • QR Code Campaign Integration Tactics
  • Effective Social Media Product Recommendations Technologies
  • Mobile Website Best Practices

Our Panel

  • Marisa Shockley, Associate Director, Media Innovation at AT&T AdWorks
  • James Gaffar, Product Developer, Ad Solutions Mobile/Emerging Media at NBC Universal
  • Tom Godfrey, Executive Director, Mobile Strategy, Frank N Magid Associates
  • Tom Dorf, Sr. Director, Mobile Advertising Sales, SoyJoy / Mocospace 
  • Melvin Wilson, Consultant Tech & Media Counsel, Gerson Lehman Group

What are Brandhackers?

@brandhackers is a new york city meetup movement since 2008 showcasing rising digital marketing and brand technology leaders. Embracing digital media and creative innovation inclusive of social media, mobile, tablets, augmented reality, demand side platforms, data sharing, gaming, Search, SEO, GPS location-based services, social shopping, video and analytics, @Brandhackers seeks to keep members abreast of new technologies, innovations and digital disruptive platforms which effectively connect brands to consumers in ways that facilitate utility and commerce.

What's your brand hack? Please submit it to [masked] and we'll see if we can get you on our next panel.Visit our blog at www.brandhackers.com or join our Facebook Community

Tweet our events referencing #brandhackers

6:00-7:00 - Pre-Networking
7:00-8:00 - Brandhacker's "Targeting the Mobile Shopper"
8:00-9:00 - Q&A and Post Networking with the Panel

Drink Specials typically include:

• $3 Bud Light

• $4 Cosmos

**Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App**. Text FBOOK (32665) "Brandhackers" to Like our Facebook Page.

*Please submit all user-generated brand hacks, event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channels

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