Blogging for Business 101 Macomb

Jun 23, 2015 · Sterling Heights, United States of America

Content marketing with a blog is an effective way to drive traffic to your website. Join Social Media Club Detroit and Macomb-OU Incubator as we talk about how to effectively start blogging with Kristopher Bober, Senior Manager in Accenture Digital’s Social Media and Collaboration practice.

You'll learn the benefit of having a blog, the importance of quality content, the best content management for blogging, and more.

Speaker: Kristopher Bober
Twitter @krisbober

Background
• Kristopher is a Senior Manager in Accenture Digital’s Social Media and Collaboration practice.
• Kristopher's experience includes advising clients how to best leverage and integrate social media to deliver end-to-end customer centric and omni-channel solutions that drive business transformation, and guide priorities and investments. He works cross-functionally to identify the most relevant social technologies to help clients manage the increasingly complex and fast-evolving social business landscape.
• Kristopher provides a blend of strong social business acumen, technology-driven expertise, and deep professional consulting knowledge to Fortune 500 organizations across numerous industries to include Consumer Package Goods, Automotive, Media and Communications, Finance, Industrial Manufacturing, Technology, Healthcare, and Travel and Hospitality.
Skills and Industry Focus

Expertise
• How Social Media Marketing has become a priority of the C-Suite
• Demystifying the CIO – CMO relationship
• How Social Media Marketing has helped to tear down organizational siloes
• Deriving Social Media Marketing ROI to drive business impact
• How organizations need to prioritize Social Media Marketing

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