Hear from ad tech industry leaders LiveRail and SET Media about the technology stack they built to address the challenge of storing and analyzing terabytes of data.Each company faced the challenge of handling exponential data growth. In addition, they required near real time response to ad hoc analytics and investigative analytics, both for internal analysts and for customerswho were accessing data. Both of them have built a solution that leverages Hadoop for data storage and Infobright for ad hoc analytics.
6:00 pm – 6:30 pm :
Registration & Mixer
6:30 pm – 7:15 pm:
15 mnts Presentations by LiveRail, SET Media & Infobright.
7:15 pm – 8:00 pm:
Moderator - Ram Srinivasan
Andrei Dunca (CTO, co-founder, LiveRail)
Jonathan Dodson (VP Engineering, SET Media)
Jeff Kibler (Technical Architect, Infobright)
This panel discussion is a great way to learn more about how innovators in the ad tech world are utilizing best of breed technology in their Big Data technology stack.
8:00 pm – 8:30 pm:
Q&A Session, Networking, Mixer
LiveRail monitors more than a dozen engagement metrics, such as percentage viewed/completed, pause/resume and muting, to give advertisers greater insight into the performance of their campaigns. Capturing and tracking these metrics results in about 2 billion data points daily. This data needs to be made available to customers in near real time for reporting and ad hoc analytics. Ad hoc analysis is critical since it can move the conversation from asking ‘what happened’ to asking ‘why?’.
SET Media is a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. By leveraging computer vision with proprietary object, facial, and motion detection, SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand. Exclusive to SET is the ability to provide campaign reporting at the level of inventory, showing customers each video they have sponsored while ensuring complete brand safety and performance optimization. SET is the only company to offer this level of clarity and brand control over digital video advertising.
Ram Srinivasan - Moderator
Ram Srinivasan is the CTO of MirriAd, provider of a platform solution that brings brands and premium content together, solving the ‘skip-ad’ problem at scale.
He brings a blend of technology and global business experience in areas such as online video, Ad tech, Cloud Computing, Big data, IPTV, OTT, E-commerce etc. Ram has over 20 years of experience in applying emerging technologies to create successful businesses and world class systems.
Pizza, beer & wine will be served.