Beyond Usability: Designing for behaviour change

Oct 13, 2021 · McLean, United States of America

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Digital solutions offer great promise to positively impact our health and wellness outcomes … But do they actually deliver? Whether someone wants to drink more water or to manage their chronic conditions, the digital health market is growing rapidly, and people have plenty of app options to choose from.

In this talk, we review a novel heuristic evaluation. Rather than focusing on usability, the evaluation asks “Does this app have what it takes to lead to meaningful behaviour change?” We’ll cover:
- key stages along the product journey; what works when
- how to assess whether an app can successfully change people’s behaviour

Roxana-Maria Barbu, PhD
Sr. Cognitive and Behavioural Experience Researcher
Roxana brings her passion for human cognition, behaviour science, and advanced statistics to her role at Macadamian, a healthcare technology consultancy.

She works with clients on complex problems from product ideation through to post-deployment, leveraging the arsenal of tools at her disposal to create solutions that put people’s best interests at the core while operating within given business constraints.

Her ambition is to co-create innovative experiences and compelling digital solutions that are good for both people and businesses.

Event organizers
  • NoVA UX

    Are you passionate about creating great online and mobile user experiences? If you're based in Northern Virginia or the DC metro area come join us to participate in talks about user experience design and networking opportunities. Meetups are held at various locations throughout Northern Virginia. Twitter: LinkedIn: Facebook: YouTube:

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