Behind the Scenes – When UX and Product Become One

Feb 12, 2017 · Tel Aviv-Yafo, Israel

Only once in a while we get the chance to view the behind-the-scenes of UX and product work. As an agenda, I decided to share as much as possible from my professional work. Especially, since I moved from the position of UX design into the chair of the founder and product manager. 

Summurai, my new venture, is aimed to solve the problem of too-much-information for professionals in the digital world. In this presentation I will share what I learned the process of creating product, and how you, through my experience can become a better designer.

We will also cover:
• Building a UX-oriented product
• How branding becomes part of the core of the product
• The product – UX – analytics game
• Creating a market place 
• Choosing people rather than algorithms
• Real-life Gamification – does it really work?
• The flow from simple to even-more-simple to 1-click-simple
• Setting up my own analytics

Tal Florentin. one of Israel’s leading UX professionals, 2014 UX Award winner, Founder and lead speaker at UXV certification program. CEO at UXVision and Founder of Summurai.

18:30: Snacks & Coffee / Networking  
19:00: Welcome & Intro  
19:05: Presentation: Tal Florentin 
20:00: Open Salon Discussion 

*This presentation will be in Hebrew 


Our yearly conference - UX Salon 2017 
March 19-20, 2017
Two days of intensive UX learning in Tel Aviv

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  • UX Salon - TLV

    What is a Salon? A salon is a gathering of people under the roof of an inspiring host, held once a month to increase the knowledge of the participants through conversation. UX Salon is a group that gathers to inspire and educate one another. Join us if you're interested in collaborating with others and contributing to ideas on User Experience and Design. --- UX Salon 2018. 2 days of inspiration, education and skills development for user experience and digital product professionals. On May 6-7, 2018, join

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