Topic - From Niche to IPO: GoPro behind the lens
GoPro grew rapidly from 2009 through its IPO in 2014, creating its own market and becoming the world’s #1 selling action camera. Going from a small, relatively niche product to a globally, recognized household name (and verb – “GoPro moment”!) was not easy. GoPro beat the odds, but not without lessons learned along the way. Meghan will talk about the moments that defined GoPro products, what she wishes she had known, and what it took to succeed against all odds.
About the Speaker: Meghan Laffey joined GoPro in 2010, when the company was in its early stages. She was 1 of 3 on the “product development team” and the company had fewer than 30 employees. She was instrumental in leading the development and launch of the Hero2, Hero3, Hero3+, and Hero4 camera lines during the company’s massive growth phase. More recently, Meghan helped build out GoPro’s software product lines – including the GoPro App, the award winning Quik app, and launching GoPro’s first subscription service – GoPro PLUS. Today, she leads all things Product for GoPro – including Product Management, User Experience, Consumer Insights, Analytics, and Product Marketing.