Augmenting Reality in Fashion & Retail

Oct 28, 2015 · Greater London, United Kingdom

From shoppable windows to products that come alive in your hand; the worlds of Augmented & Virtual Reality and Retail have collided spectacularly in recent years.
The retail landscape is overcrowded and customers are becoming desensitised to traditional marketing methods. That’s where augmented and virtual reality come in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers are having to think of new and innovati
ve ways in which they can capture customer attention.
At this Meetup we are going examine the use of Augmented and Virtual Reality in the Fashion and Retail sectors.
6:30 - 6:50...Register & Networking 
6:50 - 8:10...Live Presentations

1) Steve Dann - Amplified Robot - How will AR & VR affect Fashion and Retail.

2) Jackie Naghten - iRewards - Making shopping rewarding.

3) Johannes Schickling - Optonaut - Take VR pictures using your phone and share them with your friends..

4) Joe Ryan - VRGO - The VRGO chair: a movement controller for Virtual Reality.

8:20 - 9.00 - Hands on tryout of the latest AR and VR Equipment. Announcements, Ask the Experts and Networking.

Event organizers
  • Augmenting Reality

    Our Augmenting Reality meetup group is all about Virtual Reality, Augmented Reality, Mixed Reality and related technologies such as AI. AR has been described as the new 8th Mass Medium, and VR is poised to become a big part of everyone's lives. If you are interested in the creative use, advances in, and the promotion of these exciting new mediums then this meetup is for you. We meet to talk ab...

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