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#AskTheExpert: Put The YOU Into YouTube

Oct 24, 2019 · Dorset, United Kingdom

This free workshop takes you through how to use YouTube as a route to grow your business.

She will start by talking about the YouTube fear epidemic that sets so many amazing business owners and entrepreneurs back when it comes to using YouTube as a route to grow their business.

I will be discussing the top three reasons why people don’t do it and also cracking the lid on the top reasons why, if you’re a serious business owner in any industry or niche, you should be on YouTube.

So grab your notebook and let’s dive in!

The 4 Key Pillars:

1 - Research & Development
Who is your audience?
What are they searching for?
Make it about THEM!
Keyword Research, Content Calendar, SEO Brief
Research tools you need to know about.

2 - Action
The best types of videos to create as a beginner
Script formula
Filming your video content
Editing your content
Bells and whistles

3 - Optimising & Uploading
Optimizing your video
End screens & Cards

4 - Getting off of YouTube
Email marketing & Social media strategy overview
YouTube Production & Publication schedule

Kate Goddard is a Bournemouth based entrpreneur helping creative entrepreneurs expand their reach and revenue by optimizing their videos and channels.

If you are registered as a sole trader, please could you bring a letter from HMRC (with your UTR number on), if you have not provided this already.

Outset is a uniquely versatile programme that helps people start up and supports them through the first year in Bournemouth, Christchurch and Poole. At Outset, we know how inspiring the idea of working for yourself can be, but also that managing your own business can sometimes be daunting – that’s why we’re here! We’ve helped over 5000 people just like you to make their dreams come true, by giving them the confidence, knowledge and skills to create thriving businesses. So why not join our flexible, and totally free programme – we can help you every step of the way, from developing the first stages of your idea through to planning and launching your business and beyond.

These workshops are available to businesses based in Dorset.


The Dorset Business Growth Partnership is designed to help any Dorset county-based SME become more competitive. Dedicated strands of activity will include pre-start and start-up support, improving companies’ digital capabilities, management and leadership skills and scope for internationalisation. Access to finance will be delivered through grants and loans alongside advice, mentoring, training and events.

The three-year SME Competitiveness programme to be run until March 2020, funded by the European Regional Development Fund, is led by WSX Enterprise and the Dorset Growth Hub with a range of support partners.

The main consortium partners are as follows:

  • WSX (Lead partner)

  • The Arts Development Company

  • Dormen

  • Silicon South

  • YTKO (incl. Outset & GetSet for Growth)

The Partnership includes the following Local Authorities: North Dorset, Christchurch and East Dorset, Weymouth & Portland, West Dorset, Bournemouth Borough Council (Accountable Body), Borough of Poole, and Dorset County Council.

The beneficiaries of the project are SMEs in the Dorset LEP geographical area from eligible ERDF sectors. The delivery plan has been developed in close consultation with all partners, links to and supports the Dorset LEP ESIF strategy and also addresses the issues identified by the Dorset business community as part of the Dorset LEP ESIF consultation process.

Event organizers
  • Outset StartUp

    The award-winning Outset programme provides tailor-made business start-up support to help you gain the knowledge, skills and confidence you need to start and sustain your own business. Outset was established by YTKO Group in 2009, and has helped thousands of people to start successful businesses through our innovative business start-up workshops, one-to-one coaching and networking events. This Outset service is available to you in East Dorset, thanks to funding from the European Regional Development Fund a

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