Approaching Growth the Sustainable Way - Sylvia Ng

Feb 22, 2017 · Toronto, Canada

Stop Looking for Silver Bullets. Growth is a Process, not a Guessing Game. 

As a Growth professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re spinning your wheels? If you want to seriously develop a Growth competency, how do you ensure success instead of just haphazardly hacking away? Sylvia will share lessons learned from being part of Growth teams at Google, eBay, and 500px to show you how to seriously develop a Growth competency. 

What to expect

1. Use goals and frameworks to turn “hacking” into predictable results 

2. Structure a Growth team to maximize success 

3. Apply analytics appropriately to meaningfully move KPIs and scale your company

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Sylvia Ng is a growth and analytics expert with a passion for using the intersection of data, engineering, and marketing to fuel business results. Sylvia is currently the VP of Growth at 500px, an Andreessen Horowitz backed photography community with over 9M members globally. There she is leading a multi-disciplinary team to tackle startup challenges such as user acquisition, product monetization, and community management. Sylvia has held past growth roles at Google, eBay, OANDA, and ScribbleLive, and has a Masters in Predictive Analytics from Northwestern University.

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Agenda

6:00pm: Networking

6:30pm: Presentation by Sylvia

7:15pm: Q&A

7:45pm: Networking

9:00pm: Wrap up

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Tweet us using #GrowthHackingTO or #GrowthHacking 

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Sponsors

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<a href="http://growthcollective.ca/?utm_source=meetup&utm_medium=referral&utm_campaign=ghto">Growth Collective: Marketing Management Outsourced. Helping our clients build their internal marketing capabilities.

Top Hat: A comprehensive teaching platform that helps professors like you easily create an interactive lecture experience.

EventMobi: #1 event app platform worldwide reaching thousands of event planners and millions of attendees in over 40 countries.         

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Event organizers
  • Growth Hacking Toronto

    Startups don't struggle to build their product. They struggle to build an audience and acquire new customers. This group is dedicated to combining technical, analytical and creative marketing techniques to test and optimize new ways of solving this problem. We'll cover growth hacking best practices, case studies and important skills. Whether you are coming to learn or to share a lesson learned, we want to hear from you. By popular demand, we have also created a monthly Newsletter sharing community highligh

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