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How to Fail as an Analyst, yet Survive and Thrive! w/ BECU

May 21, 2019 · Seattle, United States of America

eSage Group's Seattle Marketing Analytics Group presents Jeff Noethen, Analytics & Optimization Manager at BECU to present "How to Fail as An Analyst, yet Survive & Thrive!"

There are arguably 4 categories of failure that you’ll experience in Digital Analytics: Data / Tool failure, Organizational failure, Client failure, and Self Failure. Of course there are sub-groups in each of those categories that we’ll dive into here as well, but it’s not so much the failure itself as it is what you learn from failure. I’ve failed more often than I’d like to admit in my career, but in many ways it’s the failure that has shaped my career more so than the successes that I’ve had along the way. If you aren’t failing then you probably aren’t learning anything. So we’ll walk through these categories of failure and talk through some real world examples. Finally, I’ll walk through two case studies where a failure actually leads to success: the first harnesses the power of Google BigQuery to dive deeper into user data to uncover bad assumptions; the second involves overcoming organizational failures and personal failures when working on a major website change.

You can view Jeff's LinkedIn profile here: http://bit.ly/2IPboxz


eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.

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  • eSage Group's Seattle Marketing Analytics Group

    eSage Group's Seattle Marketing Analytics Group, sponsored and organized by eSage Group, is a collection of marketers and analysts that want to share best practices and learn about new trends. Our group has been meeting monthly for over 4 years.  We meet monthly on the 3rd Tuesday at a cool location. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to

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