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Direct to Consumer: Everybody wants it. How Unilever is Making it Happen

Feb 19, 2019 · Seattle, United States of America

eSage Group's Seattle Marketing Analytics Group presents Maureen Shannon, Sr. eCommerce Strategy Manager at Unilever

These days, big brands are focusing on growing their Direct-to-Consumer channels as the small DTC companies are slowly chipping away at their market share and the importance of owning your customer data grows. Join us as Maureen Shannon, Sr. eCommerce Strategy Manager at Unilever, shares how her team is successfully launching and growing DTC businesses at Unilever. During her talk, Maureen will discuss:

-Her team/who they are, what they do & how they support Unilever
-What goes into a building a DTC business case
-What business metrics matter when operating a DTC business
-What vertical integration & partnership look like
-What technology is available for DTC websites @ Unilever
-What is lifecycle marketing & why is it critical for DTC businesses

You can view Maureen’s LinkedIn profile here: http://bit.ly/2QWgmrU

eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.

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  • eSage Group's Seattle Marketing Analytics Group

    eSage Group's Seattle Marketing Analytics Group, sponsored and organized by eSage Group, is a collection of marketers and analysts that want to share best practices and learn about new trends. Our group has been meeting monthly for over 4 years.  We meet monthly on the 3rd Tuesday at a cool location. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to

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