An Evening with... Dan North

May 15, 2018 · Milano, Italy

Dan North "How to Break The Rules"


This meetup will now be hosted at Mikamai/LinkMe in Milan. Find out more below.

Yes, you read it right, and no, it's not a joke - Dan North will be joining us for a meetup while he's in Milan for his 2-day workshop "Software Faster" (Tickets & Info:! Party time!

Dan North barely needs an introduction: he's one of the very first names that come to anyone’s mind when talking about Agile and he's also famous for being the originator of BDD aka Behavior-Driven Development.

We recently interviewed Dan, and you can read our article "Second-generation Agile Methodology: Dan North’s BDD Tales" here:

What will Dan be telling us in this episode of our serie "An Evening With..."? It's rebellion time... let's learn "How to Break The Rules"!

"How to Break The Rules"

We invest so much in technology, so why do we seem to get so little benefit in return? We spend hundreds of millions on ERP solutions but we don't seem to go any faster. We introduce new processes, tools and methods, but when you stand back and squint the organisation still looks just the same.

Is technology over-hyped and oversold, as many would have us believe, or are we doing something that means we lose out on all those promised benefits? Societies work because we follow the rules, but what if those same rules are holding us back? The problem may not be in the technology, but in us failing to change our habits.

In this talk, Dan introduces some uncomfortable truths from Eliyahu Goldratt, author of “The Goal” and one of the fathers of modern management theory, that may help us to recognise and challenge this behaviour so we can start to get the real benefit from all that technology.

Join us at on Tuesday May 15 for this enlightening talk by @tastapod! :-)

Where: Mikamai/LinkMe, Via Giulio e Corrado Venini, 42, 20127 Milan, Metro: Pasteur, 20-min walk from Milano Centrale Train Station).

When: Tuesday May 15 (doors open 7pm, talk starts 7.30pm).

See you there, RSVP soon and grab a seat... they won't last long and our venue has limited capacity! :-)

The Avanscoperta Team

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