Pinduoduo: From Zero to $23B in Three Years. How Gamification Of Ecommerce Made It Possible
Nowadays, many e-commerce companies apply gamification to enhance users engagement towards their product. Some studies found that gamification leverages people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure, or simply their response to the framing of a situation as game or play.
Pinduoduo is one of the e-commerce companies in China that applies gamification on its platform. Now it becomes the leading trend among e-commerce that offer users to participate in group buying deals. By 2018, the number of users had exceeded 200 million, GMV had exceeded 100 billion yuan, and the daily order volume ranked second in mainland China only after Taobao. Only in three years, the company gains $23B.
How gamification made it possible?
Some of the topics that will be discussed :
• The science of gamification & hooked
• Gamification outside game apps
• how did pinduoduo gamify e-commerce
• what kind of skill set needed to gamify any app
Founder & CEO - SoyakaAI
6:00PM - 7:00PM --- Registration
7:00PM - 7:15PM --- Opening
7:15PM - 8:15PM --- Sonata Yalcinkaya
8:00PM - 9:00PM --- Questions & Answer
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