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Agile Marketing – ICAgile Certified Professional (ICP-MKG)

Feb 20 - 21, 2020 · Lisbon, Portugal

Overview

This certification is part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function. Target attendees are part of an organization actively adopting agile thinking and practices and the content is applicable irrespective of industry. Following completion of this certification, marketers will be able to articulate and implement agile ways of thinking and working, allowing them to deliver more responsive, customer-centric business outcomes.

Target Audience

The target audience for this class includes marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt agile. It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.

Learning Outcomes

1. WHY AGILE MARKETING
1.1. Critical Paradigm Shifts for Marketing
1.2. Customer Analysis and Segmentation for Business Agility

2. IMPLEMENTING AGILE MARKETING
2.1. Adaptive Planning in the Marketing Context
2.2. Teams and Teamwork in the New Paradigm

3. SUCCEEDING WITH AGILE MARKETING
3.1. Establishing Short Work Cycles in Agile Marketing
3.2. Experimenting, Learning and Pivoting
3.3. Making it Real: Agile Marketing in Practice

Click here to see the full Learning Outcomes

Certification

To get their certification, attendees will have to submit, within two weeks from the course completion, a written exam (a simulation of how they would apply what they learned in the class to a fictional company).

Meet the trainer

Deborah Ghisolfi


I have a strong technical background built with years of experience as an IT manager in Enterprise environments. I love innovation and I aim to deeply understand the benefits of using it in business environment.
I help organization to grow their business by focusing on customers, people and relationships.
Through the Growth Hacking Marketing teams usually learn:
- to be quick and work with limited budget and resources
- do not be afraid to experiment because you will focus on priorities

Since 2004 I call myself Agile Addicted because agile is my way of being, in addition to my way of building strong relationships.
I have gained more than 10 years of Agile consulting and training with company companies in the digital products mainly, Luxury and Fashion.

I collaborate with the most important Italian and foreign communities both as a speaker and as a researcher.

I am the only Italian authorized instructor for ICAgile to deliver certified courses focused on Agile for Marketing team.

Event organizers
  • Radtac Portugal

    At Radtac, we believe that successful business transformation enables brilliant people to be even more brilliant. If your organisation is based in Portugal, or has a local presence there, and you’re looking for a reliable business partner who can steer your organisation on its transformation journey, then you’ve reached the right people. We are Transformation and Agility experts, and we provide full, end-to-end transformation solutions through Consulting & Coaching, Training & Education, Teams & Practition

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