ABOUT THE TALK:
Workshops are a content strategy staple. They help us explore chaos and make sense of it. They help us uncover the unknown, and test assumptions about what we think we know. They help us develop creative ideas, and stress test whether they’ll actually work. They help us win stakeholders over and turn critics into supporters. But how can we ensure that our workshops will actually work?
In this session, we’ll explore activities, frameworks, exercises, approaches, tips, and tricks tried and tested by a community of content strategists to uncover what really works to get the most out of a workshop.
In this session, you’ll learn:
- A whole bundle of exercises, activities, tools, and approaches that you can take away and immediately start using in your workshops
- Processes for planning workshops, defining your objectives for them, and designing activities to help you get what you need
- Smart and sneaky tricks and tips for using workshops to build on your stakeholder engagement activities and make them feel valued and great about their input, and confident in your next steps
Tracy Playle is the chief content strategist for U.K.-based content strategy consultancy Pickle Jar Communications.
After spending her early career working at the University of Warwick in a range of communications, content, and digital planning roles, Tracy set up her own consultancy in 2007. Since then, she has advised over 160 organizations in 25 countries on how to plan, create, distribute, and manage compelling and effective content. More recently, she began coaching budding content strategists and senior leaders who want to embed a more strategic approach to content management in their organizations.
Tracy is an enthusiastic, award-winning speaker and is invited to speak at conferences around the world. She is also founder of the ContentEd conference, serving the European education sector, and author of The Connected Campus: Creating a content strategy to drive engagement with your university.
She lives in the northeast of England with her dog, Scout.
6:30pm – 7pm: Meet and mingle, drinks
7pm – 7:45pm : Tracy's presentation
7:45pm – 8pm: Q&A