TOPIC: Bestselling Author Nir Eyal on Working Through Distractions With Super-Focus
We all get bombarded with emails, pings, dings and rings. While we’re more connected than ever before, there are surprising burdens that these technologies place on employee productivity and happiness. In an age of ever-increasing distraction, how do we control technology and make sure technology doesn’t control us? Bestselling Author Nir Eyal shares actionable advice and case studies for how successful companies manage these technologies to increase customer satisfaction, team output, and employee retention. In addition, he shares the secret of operating with “super-focus.”
About The Speaker: Nir Eyal is a bestselling author whose first book - Hooked: How to Build Habit-Forming Products - focused on teaching design behavior in Silicon Valley product teams. His next book - Indistractable: How to Control Your Attention and Choose Your Life - provides a guidebook for getting the best of technology without letting it get the best of us. Prior to publishing these titles, Nir served as CEO at AdNectar and Sunshine Business Development. In addition, Nir lectured at Stanford's Graduate School of Business and Institute of Design. Nir holds an MBA from Stanford University and currently lives in NYC.
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