TOPIC: Justworks Product SVP on Expanding Product Lines
Many companies grapple with whether or not to launch a new product, and struggle with how to organize and build for this while not putting the core product at risk. Once you find product market fit and you’re executing well, when is it time to diversify and launch a new product? Justworks Product SVP Camilla Velasquez talks about Expanding Product Lines - providing candid lessons learned from multiple efforts and diversifying a product portfolio at Fortune 500 companies and startups.
About The Speaker: Camilla Velasquez is SVP of Product and Marketing Strategy at Justworks - providing an all-in-one HR and Benefits product for SMBs. Camilla came to Justworks from Etsy, where she was Director of Product, Payments Products & Multi-Channel Sales. Prior to Etsy, she was a Director of New Product Development at American Express and held roles in business development. Camilla is a graduate of Cornell University and lives in Brooklyn, NY.
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